The Hidden Costs of Accepting “Included” Software When Purchasing Camera Hardware

Nov 4, 2025

When it’s time to buy new inspection cameras for your pipeline assessment, the idea of software “included” with hardware can seem like a welcome bonus. After all, why add another vendor or contract if you can get hardware and software at once? But as many cities and utilities find out, that seemingly simple bundle may carry implications you want to understand upfront.

The Perception Of “Value”

Hardware manufacturers often bundle software as part of the overall package, making the software seem discounted, free or included. In many cases the cost is embedded in the hardware price, or the terms of software usage may change later. You might not see a standalone line item for the software license, but you could find that ongoing maintenance, module upgrades or support services add up over time.

What to look out for over time

Some of the common experiences agencies report include:

  • Licensing renewals: A software version may appear free for the first year, then transition into a paid subscription.

  • Feature limitations: Bundled software may handle the basics (video capture, logging) but might require additional modules or upgrades for advanced features (for example, GIS integration, analytics or AI-assisted coding).

  • Training & change costs: If hardware and software are tightly coupled, changing camera brands or migrating data may mean retraining crews or adjusting workflows.

  • Vendor dependence: If the software only works with one camera system, you may be constrained when you want to explore new hardware technology or different inspection methods.

Scenario: Two ways this can play out

Imagine two municipalities evaluating inspection systems:

  • The first buys hardware with bundled software “included.” Year one goes smoothly. In year two, licensing renewals and required modules kick in. In year 3 some features the team hoped to use require a separate purchase.
  • The second chooses hardware and software separately. They pick the best camera for their inspection needs and pair it with a separate purpose-built inspection software. They see more transparent pricing, easier upgrades, and flexibility to swap hardware later if needed.

Over a five-year horizon, the first approach may feel comfortable early but become more costly or restrictive. The second approach may require a bit more effort in procurement but often gives more predictable costs and flexibility.

A Balanced View

That is not to say purchasing a bundled hardware/software package is always wrong. The key is awareness. Before committing to any bundle, it’s important to look beyond the initial purchase and ask the right questions:

  • What happens to the software after the first year?
  • Are there module upgrades required for advanced features we need later?
  • If we change hardware, will our inspection data still be compatible?
  • What is our total cost of ownership (hardware + software + training + support) over 3-5 years?

Is the hardware manufacturer dedicated to on-going product development when it comes to its software solution? What features and upgrades have been released over the past 3-5 years? Is the manufacturer’s support team equally qualified and effective at troubleshooting software issues as they are hardware issues? 

Why Transparency Pays Off

When you treat software as a strategic part of your program, not just an add-on, you get to make choices that support your long-term goals:

  • Predictable budgeting: Knowing your recurring software costs, support and upgrades ahead of time helps you plan.

  • Better feature alignment: You can select software developed for inspection workflows (rather than being a secondary product for a hardware vendor).

  • Future flexibility: As your inspection program grows or technology changes, you’re free to adapt without being locked into a specific vendor’s ecosystem.

Final thought

In short: “included” doesn’t always mean “no cost” or “no future implications.” The bundle may suit your needs for now—but make sure you understand what your program might look like in three or five years. Ask the tough questions, look at the full lifecycle cost, and choose what gives your team flexibility, clarity and confidence.